Other · Full-time
Direct employerCRM Specialist
Cairo / Cairo GovernorateSenior · Not statedDeadline not published by employerChecked 1 Nov 2026
Published by employer
About this role
Role overview
Company Description
Homzmart is Egypt's marketplace for furniture and home goods, connecting customers with the manufacturers, brands and workshops that make them. We own the full experience from discovery through to delivery.
Job Description
- Build, launch and maintain lifecycle journeys across email, SMS, push and WhatsApp
- Keep segmentation, list health, deliverability and consent in good order
- Produce cohort and repeat purchase reporting, and say what it shows
- Run tests on timing, offer and journey logic, and write up what each one found
- Track channel cost and contribution so we know what each journey is worth
- Deliver the lifecycle calendar alongside onsite merchandising and creative
- Keep the automation platform configured, documented and working
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Qualifications
- 2 to 4 years in CRM, lifecycle, email or retention marketing
- Hands-on in a marketing automation platform — you configure it yourself rather than brief someone else
- Comfortable with cohorts, repeat purchase rate and segmentation logic in a spreadsheet
- A test you ran, what it found, and what changed as a result
- Genuine care about deliverability and data hygiene
Preferred
- E-commerce, marketplace or subscription background
- WhatsApp as a marketing channel
- HTML and a templating language such as Liquid for email builds
Additional Information