MEA Brand Manager

Set the brand’s short & long term strategy to deliver quality growth & growing penetration.

Create & Develop local market brand marketing plan and activity calendar Manage budget and resources effectively to deliver marketing/activity calendar Connect with cross functional teams to support creation of an integrated business plan that ensures delivery of key initiatives in market Collaborate with SRM team to define whitespace price points by channel and recommend price increases as appropriate. Develop & Plan Innovations Develop & manage a 3Y innovation pipeline that delivers on the brand vision & Strategy.

Balance between Developing locally relevant innovation from local factories and launching global innovations that are relevant to the market Deliver market relevant brand content Demonstrate strong creative judgment and storytelling skills to bring the brand purpose to life in a culturally relevant and emotionally resonant way. Collaborate closely with creative agencies, the content team and internal stakeholders to shape powerful campaign ideas and breakthrough executions across touchpoints. Champion bold, insight-led creativity while ensuring consistency with global brand guidelines and local consumer relevance.

Support & work in collaboration with the media manager to set the local media strategy, including digital/social media, leading a continual effort to maximize reach and increase ROI on media spend Manage & deliver projects & activities Co-Leads with the activity management team a cross functional ATG team to collect all inputs required to deliver a 3-year-end activity plan including media plans, NPIs, BPI’s consumer promotions, and other national activities Education & Professional Qualifications Bachelor Degree in a relevant field, Master’s is a plus Knowledge / Experience • 5–6 years of experience in Brand Management, preferably within a Multinational Consumer Packaged Goods (CPG) company.

• Proven track record of owning and growing large-scale brands, with strong strategic, commercial, and analytical acumen. • Hands-on experience developing and executing full-funnel marketing plans, including media, in-store, and digital activations. • Strong experience working with cross-functional teams and working within complex matrix organizations. • Demonstrated strength in creative development — from shaping insight-led briefs to delivering bold, distinctive campaigns in partnership with agencies. • Experience working across innovation pipelines and product development cycles, ideally balancing both global and local innovation streams.
• Regional experience in the Middle East & Africa is a plus with key focus on GCC/Egypt Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries.

The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.